Magellan McCartney
Data Marketing & Web Analytics specialist.
I help companies turn messy data into clean, actionable insights—designing scalable measurement plans, implementing GA4 and GTM across your website, and building Looker Studio dashboards that enable confident, data-informed business decisions.
Curious how this works in action? Click below to explore my website’s live Web Performance Dashboard — or let’s work together by completing the collaboration form.
What I do
Analytics Strategy
- Define KPIs & measurement frameworks
- Create standardized & personalized reporting models
- Assess privacy compliance & consent flows
- Audit website health
Installation and Tagging Plans
- GTM & GA4 installation
- Tagging implementation
- Integrate Piano Analytics & Adobe Analytics
- Develop BigQuery & Oracle SQL pipelines
Dashboarding
- Looker Studio
- Power BI
- Adobe Analytics
- Tableau
- Automated reporting