LOVB Team Performance & Impact Analytics
A league-level performance dashboard analyzing team efficiency, defensive stability, and composite impact metrics across League One Volleyball (LOVB).
The project combines normalized composite scoring models with team performance profiles to evaluate competitive positioning across the league.
Using publicly available match statistics from lovb.com, I developed custom Offensive and Defensive Impact Index models to balance scoring volume, efficiency, usage responsibility, defensive activity, and reception stability.
The objective was to create a league-wide performance landscape rather than focusing solely on individual player statistics.
Built in Google Looker Studio using custom normalization logic and weighted composite scoring.
Web Performance Dashboard
A performance analytics dashboard built to demonstrate my approach to web tracking, digital analytics, and data-driven decision making. This project integrates GA4 event data with structured feedback insights to provide a comprehensive view of user behavior, acquisition trends, engagement patterns, and conversion signals.
Designed specifically for magellanmccartney.com, the dashboard showcases how I translate raw tracking data into clear performance intelligence — combining KPI monitoring, audience segmentation, traffic source analysis, and feedback interpretation into a unified reporting framework.
The objective was not just to visualize metrics, but to demonstrate structured thinking in analytics implementation, data modeling, and actionable insight generation.
Built in Google Looker Studio using GA4 data integration and custom calculated fields.